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Link building is indispensible if one wants to achieve high rankings. When other websites put links to your website, they sort of vouch for it and inform Google your site is appealing. The more backlinks your website acquires, the higher Google PR it has and, as a consequence, the higher it ranks. Some SEOs obtain links with the help of link exchange tools, while some do it the old fashioned organic way some people use reciprocal link checker.

Of course, it is good not to employ any link building tools and get backlinks due to outstanding content or linkbait – a viral piece of information that triggers frenzy on the Web. But this mode of acquiring links can be very time consuming and, without link exchange software, you might have to wait forever before your website gets anywhere around page 1 of search results.

Nowadays, one may find a high performing link exchange program, developed by various SEO software development companies, that enables you to get tons of quality backlinks in basically no time – by merely swapping them with niche related websites.

At first glance, all link exchange software appears quite similar. So how does one select the highest performing SEO software piece among all link exchange tools on the market?

The most important characteristics to look for in a link building tool are the nature of backlinks it gets for your site (link farms – bad idea), the share of work it spares you (whether it will gather link exchange partners’ emails, etc.), whether it will generate a link directory for your website and how easily you can deal with the database of link exchange partners using the SEO software under consideration.

Besides, link exchange software should be well priced. It is good if link building tools are part of an SEO toolkit that offers a range of other SEO tools that perform various tasks – this way you get everything you need for effective, overall SEO in one seo software package.